Understanding the Broadcast Analytics Screen

Open Broadcast Analytics

There are two ways in:

• From the Broadcasts list, click the chart icon on a campaign’s row. (It’s disabled for scheduled campaigns — “Analytics not available for scheduled broadcasts” — because there’s nothing to report until it sends.)
• From the left menu, under Bulk Sending, click Analytics.

The page header reads Broadcast Analytics — “View detailed message send logs, delivery reports and campaign performance.”

Choose which broadcast to view

Next to “Currently viewing:” is a dropdown of your campaigns (most recent first). Pick one to load its report. The list shows only broadcasts that have something to report — completed, failed, or currently sending. Scheduled broadcasts don’t appear until they start.

The Broadcast Status panel

The left panel summarizes what you sent. At the top is a colored status badge for the whole campaign (e.g. Sending, Completed, Failed). Below it:

• Title — the broadcast name you gave it.
• Type — the category (Marketing).
• Template — the Meta template used (a link to open it).
• Date Sent — when the campaign went out.
• Lists / Tags — the audience you targeted (or “All Contacts”).

Expand “View broadcast configuration” to see the exact template-variable values you used — each variable’s type (header, body or button), whether it was a fixed or dynamic value, and its fallback.

The Delivery Summary

The right panel is your headline result — each card shows a count and a percentage of the total:

• Total — how many contacts the campaign targeted.
• Sent — messages successfully handed to WhatsApp for delivery.
• Delivered — messages that arrived on the recipient’s device (one grey tick → two).
• Read — messages the recipient opened (blue ticks). Business API only Not shown on QR connections.
• Failed — messages that couldn’t be delivered (see the reason in the send log).

The Message Send Log

The Message Send Log table lists every recipient, one row per message (the count beside the title shows how many, e.g. “42 messages”). Columns:

• Date Sent — when that individual message was sent.
• Contact Name — the contact’s name, with their WhatsApp number beneath.
• Sent / Delivered / Read — a green tick when that milestone is reached, or a dash if not. (Read is Business API only.)
• Status — the message’s overall state as a colored badge (below).
• Info — for failures, the reason WhatsApp gave (truncated; hover to read the full text).
• Retry — a Retry button on messages that are eligible to resend (otherwise a dash).

What each message status means

• Attempted — HitlChat tried to send it; awaiting confirmation from WhatsApp.
• Sent — accepted by WhatsApp (one tick).
• Delivered — reached the device (two ticks).
• Read — opened by the recipient (blue ticks; Business API only).
• Failed — not delivered — check the Info column for why (e.g. invalid number, not opted in, or a rate limit).

Filter, refresh, retry & export

Four controls sit above the send log:

• Filter by message status — a multi-select dropdown (Attempted, Sent, Delivered, Read, Failed). Tick one or more to narrow the table; the count then reads, e.g., “10 of 42 messages”. Leaving it empty shows everything. (Switching broadcasts clears the filter.)
• Refresh Message Statuses — pulls the latest sent/delivered/read/failed states from WhatsApp. Statuses also update on their own, but use this for an immediate check.
• Retry Failed Messages — resends every failed message in one go (see below).
• Export Send Log — downloads the log as a CSV.

Retrying failed messages

To resend a single one, click Retry on its row. To resend them all, click Retry Failed Messages — you’ll be asked to confirm: “Retry all failed messages within this broadcast?” with the note “You will be redirected to the broadcast list to watch the sending progress in real-time.” Confirm with Yes, Retry All Failed Messages. (The bulk button is unavailable while a broadcast is still sending or when nothing is eligible to retry.)

Exporting the send log

Export Send Log downloads a CSV named after your broadcast. It includes each message’s ID, contact number, message body, broadcast name, sent timestamp, type, template name, status, and failure reason. The export respects your status filter — if you’ve filtered to Failed, you get exactly those rows.