How to Send Bulk WhatsApp Broadcast Campaigns

Open Broadcasts

In the left menu, under Bulk Sending, click Broadcasts. This opens your broadcasts list, with the description “Send multimedia messages to your contact lists in bulk.”

Click Create Broadcast (top-right) to start a new campaign. HitlChat first checks your prerequisites (contacts, and a template for Business API) — if anything’s missing you’ll get the “Cannot Create Broadcast yet..” prompt described above.

Name it and choose your message

On the Create Broadcast form, give the campaign a Broadcast Name (for your own reference, up to 50 characters). What comes next depends on how your number is connected:

• WhatsApp Business API — pick an approved template from the Template dropdown (“Select Template”). A live preview appears on the right, and the template’s variables load into a table you’ll fill in at Step 5.
• QR code connection — type your message in Message Text instead. You can drop in personalization placeholders like {firstname}, {lastname}, or any custom field, e.g. “Hi {firstname}, your order is ready!”

Choose when to send

Use the When to send? dropdown:

• Send now — the broadcast goes out as soon as you confirm.
• Schedule for later — a Schedule Date & Time picker appears. Choose any future time (it uses your computer’s local time zone). The broadcast sends automatically at that moment.

Choose your recipients

Pick who receives the campaign using two multi-select dropdowns:

• Lists (multi select) — choose one or more contact lists. Each shows its contact count, e.g. “Newsletter (1,240)”. The first option, All Contacts, targets everyone (selecting it clears any other lists and tags).
• Tags (multi select) — layer on tags to refine the audience. (Tags are disabled while All Contacts is selected.)

You must select at least one list, tag, or All Contacts. As you choose, HitlChat shows a live count: “Send to N unique contacts” — duplicates across lists/tags are counted once.

Personalize with template variables

If you picked a Meta template, a template variables table appears: “Please specify your template variable values below… e.g. {{1}} will be replaced with whatever you specify.” For each variable, set a Value and an optional Fallback Value:

• Text variables (like {{1}}, {{2}}) — choose First name, Last name, one of your custom fields, or CUSTOM VALUE to type a fixed value.
• Media headers (Image, Video, Document) — use the template’s default media or a custom URL.
• Buttons — supply a copy-code or URL value where the template needs one.

The Fallback Value is used when a contact is missing that field (for example, a contact with no first name). This keeps messages clean instead of sending an empty gap.

Review and send

The button at the bottom reflects your choice: Send now or Schedule Broadcast. Click it and HitlChat shows a confirmation:

• Send now → “Are you sure you want to send now?”, stating how many contacts will receive it. Confirm with Send!
• Schedule for later → “Schedule this broadcast?”. Confirm with Schedule Broadcast.

Track results & manage your broadcast

Back on the Broadcasts list, each campaign shows live stats: Total, Sent, Delivered, Read (Business API only) and Failed, plus a colour-coded Status:

• Scheduled → Sending → Sent (completed) as it runs.
• Paused, Aborted or Failed if you pause/cancel it or something goes wrong.

Live controls appear per row: Pause a sending broadcast, Resume a paused one, Abort to stop it for good, or Send now to start a scheduled one early.

For detail, open Analytics (the chart icon, or the Analytics menu). There you can filter by message status (Attempted, Sent, Delivered, Read, Failed), refresh statuses, retry failed messages (all or specific contacts), and export the send log.